RUSH EXCERPT:
MADDOW: "This wasn't just like him popping off on Twitter. He decided he was going to make a racially divisive issue out of something going on in sports, they planned on it, they built a whole campaign around it, and then he launched it, and so I sometimes feel like he gets away with this stuff a little bit because people assume that he did it without thinking. This is a planned-out thing. Other people were involved in deciding to do this. That creeps me out about it."