TRANSCRIPT:
ADAMS: "No matter what ethnicity, no matter how you self-identify — and this is very important to us and we’re proud to be a part of this and we’re partnering with WPPP to put up billboards in major markets across Florida to let everyone know. We target in Fort Lauderdale, Jacksonville, Orlando, Tampa and West Palm Beach. We believe we’re going to get about 5 million impressions and they're going to be up for an eight-week period celebrating the diversity and acceptance of New York City. We showed this in the billboards, in the billboards you have here right now, very clear statement and we're proud of it. Other folks want people to hide their color. We like to show our color and it's the rainbow that’s representative of this community. We want to remind everyone that New York City is full of people who will be celebrated now and in the future."