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Women’s Health CEO, Whose Company Has Their Own Pads for Periods, Says They Want ‘a Period-Positive, Gender-Inclusive Brand’

‘On the back it says we’re here for everyone who menstruates’
By Grabien Staff
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EXCERPT:

OKAMOTO: "But we --  so -- I guess to me it is the result of spending years in the space identifying pain points whether they be around sustainability like I grew up hating pads, most pads have enough plastic, like three to five plastic bags, right?"
BURLESON: "Yeah."
OKAMOTO: "So very scratchy, very uncomfortable, but also wanting a period-positive gender-inclusive brand. So we are August, wanting a gender-inclusive name on the back. It says we're here for everyone who menstruates. And I think especially in this age of transphobia it really means a lot to us to be proudly a gender inclusive brand. But everything about the product we tried to be super thoughtful about from how we designed it to be as comfortable as absorbent as possible, but also as sustainable as possible.”

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