CNBC: A Conservative Non-Profit Is Launching a 7-Figure Ad Campaign Pushing Back Against ‘Woke Capitalism,’ CEOs

EXCERPT:

JAVERS: "Yeah, Joe — well, look, this group in particular says they want to force companies to reconsider some of the political stances they've taken over the past year and what they're doing is launching what they say is a seven-figure ad campaign launching it today. This is going to be just north of a million dollars in spending overall. They're going to be sharply critical of the CEOs of American Airlines, Coca Cola and Nike. The whole campaign is designed to force companies to reconsider some of these political stances that they've taken. The ads are going to run on CNBC, Fox Business, and local stations in the cities where these companies are headquartered. The nonprofit group behind it all is Consumers' Research, they say they're not going to disclose the financing of this program so we don't know who's spending all this money. Take a look at one of these ads. These feel very much like political campaign ads. They're going to criticize American Airlines CEO Doug Parker for high pay at a time of layoffs and taxpayer bailouts. They're going to target Coca Cola CEO James Quincey over obesity in America. They're going to criticize Nike CEO John Donahoe over allegations of forced labor in China.”